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Wanda Herndon in conversation at a coffee shop with colleagues
Expertise

Communications
solutions,
end to end.

W Communications, LLC provides comprehensive communications planning and execution for all categories of businesses and organizations, focused on 10 disciplines that work as one integrated practice.
Work With UsSee Client Results
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The Foundation

Four decades of executive experience, applied to your business.

For most of her career, our founder Wanda J. Herndon directed communications, public relations, and marketing functions for leading brands and Fortune 500 companies, holding senior-level positions at Starbucks Coffee Company, DuPont, The Dow Chemical Company, and the Michigan House of Representatives.

As a member of the Starbucks executive team and an officer of the company from 1995 to 2006, her insightful business perspective influenced key business decisions, with a direct reporting relationship to the chairman, president, and CEO. A significant public acknowledgement of that expertise came in 2008, when Howard Schultz asked her to return and once again lead Global Communications during the company turnaround.

W Communications, LLC applies that experience to develop and execute communications strategies tailored to meet business needs, with positive, measurable results.

What We Do

Ten disciplines. One integrated practice.

01

Brand Building

Brand enhancement in the marketplace using relevant communications tools to increase awareness and recognition, and drive sales.
Brand definition
Message architecture
Brand narrative
Storytelling
Event planning
Analysis & measurement
02

Reputation Management

Thorough assessment of business and cultural environments, audiences, and media coverage to protect individual and company reputations.
Key influencer identification
Opinion monitoring
Public perception
Positive positioning
Focus groups
03

Employee Communications & Engagement

Comprehensive planning and execution that keeps employees informed, effective, and acting as brand ambassadors.
Open forums
E-newsletters
Special events
CEO small group meetings
Streaming communications
Social media
04

Public Relations & Public Affairs

Creative PR and innovative public affairs initiatives that influence target audiences and support philanthropy or legislative positions.
Audience segmentation
Government relations
Community involvement
Product publicity
Special events
Book tours
05

Media Relations

Savvy, effective media planning and execution resulting in positive placements across print, broadcast, online, and social media.
Relationship management
Media matrix
Editorial board visits
Media training
Influencer identity
06

Crisis & Issues Management

All-encompassing proactive crisis and issues planning with immediate, thoughtful, effective response.
Crisis management plans
Business continuity
Proactive positioning
Response coordination
Tabletop exercises
07

Executive Communications

Complete executive and leadership coaching and support, from counsel to the podium.
Executive communications plans
Counseling & coaching
Image consulting
Speeches & presentations
Media training
08

Employee Development & Diversity

Insightful communications that underscore development and reinforce the benefits of the perfect blend of employees.
Engagement analysis
Affinity group support
Key influencer identification
Leadership conferences
09

Investor Relations

Clear, concise communications that share business results in a manner that resonates with analysts and financial media.
Earnings releases
Analyst conference calls
Annual reports
Annual meetings
Roadshows
10

Speeches & Presentations

Relevant speeches and presentations geared to specific audiences that not only inform, but entertain.
Research
Theme development
Writing & editing
Creative platforms
Coaching
On-site support
A Word From the Top
“A quintessentially American story. Starbucks was fortunate to have her judgment, standards and humanity.”
Howard Schultz
Howard Schultz
Starbucks Coffee Company Founder and CEO