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When the employee communications strategy development for Otsuka America Pharmaceutical’s major sales realignment was behind schedule and endangered the company’s ability to execute its business objectives, W Communications, LLC stepped in and created a communications strategy and execution plan for the realignment of the Neuroscience Sales Division two weeks prior to the announcement. Wanda and her team successfully provided the leadership team with critical direction and executed a highly successful communications strategy in a short period of time.

W Communications, LLC was a key member of the Otsuka team. W Communications, LLC’ thoughtful and informed communications strategy included detailed audience segmentation, timelines, announcements, talking points, voicemails, town hall meetings, presentations, employee notifications, FAQs, recruiting brochure, sales meetings, communications job descriptions and executive communications. Members of the W Communications, LLC group served on the planning team for the onboarding sales meetings and national managers’ meetings for existing and new associates. Wanda and her team worked directly with Mark Altmeyer, CEO, and Pamela Harris, Senior Vice President of Sales, and other members of the executive leadership team on their individual communications. Wanda provided senior-level communications support during the search for a new department head, and extensive orientation after the new communications leader was hired.